Google Keyword Planner is integrated with AdWords so as you identify keywords you want to add to your Google paid search campaign, you can add them with a click.Why use one rather than the other? Here’s where the tools primarily differ: You can use your SEO keywords to develop and inform your PPC keywords, as well. Expanding your keyword list with new, relevant keywords: If you already have a list of PPC keywords, you may want to expand your list with opportunities you’re not currently aware of.Vetting keywords by checking to see if they’re actually used: If you want to vet a list of PPC keywords, check to see how much people search for them and get trending data.Info that helps you decide if it’s a good keyword includes competitiveness, popularity of search use and a search engine assigned category. Researching keywords if you’re starting from square one: If you’re starting keyword selection with a mostly blank slate, get keyword suggestions based on seed keywords.SEMs have come to love these tools because they get to the heart of search terms that people may - or may not, as your research may show - be using to look for you and your competitors.īoth the AdWords Keyword Planner and SEOToolSet Keyword Suggestions tool are especially useful if you find yourself in any of the following scenarios: This post dives into two powerful keyword research tools: the Google AdWords Keyword Planner and the SEOToolSet Keyword Suggestions tool. With AdWords 101 information, you can start search advertising yourself or talk to your SEM manager with basic knowledge as background. New to SEM and AdWords? Welcome to AdWords 101 from Bruce Clay, Inc., resources to introduce you to search advertising tools. ![]() We use education as a tool to further the business goals of our SEM services clients, and with the AdWords 101 series, you become familiar with a platform you can use to reach shoppers, intent-driven mobile device users, and people looking for your businesses online. ![]() is a certified Google Partner and Bing Ads Accredited Professional organization.
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